In the Luumlight

Case Study

Swedish Hospital: Cherry Hill Campus

Luum is your next-generation parking management system that’s built on a suite of commute tools. We’re proud to partner with hospitals and clinics around the country like Swedish Hospital: Cherry Hill Campus. Inspired by the vision of the hospital commute team, Luum recommended a suite of features that could help the campus reach its commute goals and improve its staff experience. Read on to learn more about the challenges the Cherry Hill Campus was facing and how it used Luum tools and a lot of hard work to meet and exceed its goals.

The Situation

Swedish Cherry Hill is a full-service hospital with both emergency and general care, as well as special departments in cardiovascular health and rehabilitation. Swedish Cherry Hill has 210 beds and 2,346 staff members. Like many hospitals, the Cherry Hill campus has to provide parking for both staff and visitors to the facility.

Located outside of downtown in a primarily residential neighborhood, Swedish Cherry Hill has limited on-site parking and no room to build new parking spots. While it has transit connections from nearby neighborhoods, the hospital only has a few direct routes – requiring many staff to find a bus or train transfer. As part of the wider Swedish hospital system, Cherry Hill has ambitious growth plans that will require redeveloping the current parking lots with buildings for patient care and research. Within the city of Seattle, the hospital is subject to strict growth plans requiring a reduction in single-occupancy vehicle commutes. Read on to learn more about the situation the Cherry Hill Campus was dealing with and the creative way they used Luum tools to make a big impact.

The Challenge

To meet the growing needs of its community and expand its medical facilities, Swedish Cherry Hill needed to meet its regulatory obligations and reduce the percentage of drive-alone commutes to 48% by 2019. Each year until 2034, the goal is further reduced by 2% until it reaches 32% in 2034. With over 2,300 employees and 1,850 parking spaces, Swedish Cherry Hill needed to gather data about employee commute habits to begin the process of managing and ultimately changing employee commute behavior.

The Program

Swedish Cherry Hill is committed to being the best place to receive care and also to being the best place to work. With the help of Luum’s comprehensive data platform that incorporates parking and transit data, they were able to uncover a holistic understanding of how their employees get to work. With that data in mind, they built a suite of new commute benefits designed to match people with the transportation solutions that will work for them—lovingly called Caregiver Commute. The program officially launched in 2016 and employees got on board right away.

Here are some of the many Luum features that Swedish Cherry Hill used in its commute program.

DAILY PARKING CHARGES

By tracking every time an employee swipes into the garage, the hospital can charge for parking daily instead of monthly – so employees only pay for parking when they need it!

COMMUNICATIONS TOOLS

As the commute program changes, the hospital team uses Luum’s targeted email and mobile notifications to share info with employees.

VANPOOL/CARPOOL MATCH

The hospital uses Luum’s built-in carpool and vanpool matching features to pair staff members with similar commutes. Info about vanpool and carpool incentives is always available in the commute hub!

TRANSIT CARD SUBSIDIES

The hospital uses Luum to distribute, manage, and provide subsidies for employee transit cards. With this encouragement, they’ve dramatically increased the number of transit riders!

Success

From the beginning, the hospital’s program was designed to evolve and adapt to the changing landscape of commute options available in Seattle. To reach for their ambitious goals in reducing drive-alone rates, Swedish Cherry Hill strives to offer relevant commute benefits and services that foster a culture of sustainable transportation choices.

One year after they launched Caregiver Commute, Swedish Cherry Hill met their first goal of reducing the campus drive-alone rate by 9 percentage points, exceeding their 2017 goal of 50%. A jump in transit ridership, carpool, and walking led to a decrease in the drive-alone rate.

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