Alicia comes to Luum with a rich background in TDM. She currently serves as the NorCal ACT Board President (for the second year) and is in her third term with the board. Alicia has helped influence a number of companies in adopting multiple alternative commute policies and her deep knowledge of alternative transportation programs—and understanding of the Bay Area’s unique transit operations—is a true asset to Luum. Alicia was born and raised in the Bay Area. With a front row seat to the Bay’s rapid growth, she truly understands the issues facing every super and micro-commute in the region. She is married with three children and a fur baby. When not working she likes to cook and spend time hiking in the open space behind her home.