Leveraging Behavior Change Science And Marketing Tools To Promote Sustainable Modes
Lucy Noble | Google
Sean Hawks | King County Metro Transit
Joseph Sherlock | Duke University
Joey – Walk and listen
Sean – So, we actually have to have a water taxi ... it’s really beautiful on the Puget Sound with mountains in either direction. So, that one’s hard to beat.
Lucy – I’m easy... bicycling.
You know that your organization’s commute program is meeting your customers’ commute needs when?
Sean – Someone brags about their commuter benefits.
Lucy – When there is no traffic, everyone is coming to the office by bike or shared mode and parking is easy, and there are no customer complaints. And we can all go on vacation, or the transportation team can go on vacation.
Joey – P equals less than .05. That’s dreadfully nerdy. But when we see significant results, and we have proof our commute interventions are effective when running controlled trials.