Our Commute Journey

Luum’s goal has always been the same: create good in the world through employee behavior change. In 2012, CEO Sohier Hall, Chief Technology Officer Tyler Simpson, and Chief Architect Matt Hall created Luum as a platform to encourage employees to do good. We started with incentives and challenges – blood drives, food donations, and bike-to-work day. Then, we set out experimenting with technology and policy in search of ways to encourage positive change, and Luum’s undertaking evolved.

A Seed Is Planted

During our experimentation, we found that organizations everywhere were facing challenges in employee engagement and positive behavior change. We discovered one aspect of employees’ lives was in dire need of transformation: the commute, and we saw that employers had the potential to initiate the transformation. Soon, we were asking ourselves: “why isn’t every day bike-to-work day?”

Do More than consider the commute

Our aim in working with employers: lower-drive alone rates to and from work. At Luum, we believe that solving your organizations commute challenges starts by influencing commute behavior. Better Benefits. Cool Rewards. Clear Disincentives. Meaningful Bonuses.

Commuter Benefits Reimagined

We saw real change with our first customer; after reducing the need for parking, Seattle Childrens’ Hospital made room for a new medical building. We saw the change that Matt, Sohier, and Tyler envisioned years prior: real, measurable, positive impacts. More hospital beds. Fewer parking spots.

We continue to innovate, day in and day out, for our customers. Delivering a special blend of deeply-integrated commuter benefit management applications and unrivaled industry support, Luum solves complex parking and mobility challenges with forward-thinking organizations seeking measurable behavior change, cost savings, and better employee experiences.


Our customers are making a real impact


Alternative Trips


Parking Events


LBS CO2 Avoided